Health Promotion Strategies and Methods



定價NT$ 1,500
NT$ 1,425

重量:0.4kg  頁數:271    裝訂:平裝  開數:22.6*15.2  印刷:雙色

About the Book
Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs. This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology. Key features: • thoroughly revised and updated to reflect current health practices and incorporating the latest references • focuses on developing targeted strategies and techniques • written by Australian authors who are leaders in the field • useful tips, summaries and case studies throughout • concise and accessible style

Key Features
1. Well-known health promotion expert, Garry Egger, leads this experienced, Australian-based author team on the third edition of this essential guide to developing practical and effective health programs. 2. Aimed at the health promotion student, Health Promotion Strategies and Methods, 3e is a practical guide to developing health promotion strategies that actually work, taking a balanced approach to health promotion, by considering not only the individual, but also group dynamics, as well as population and community approaches. 3. Clearly structured, with real-life case studies throughout each chapter, this book delivers the latest research and health practice in an accessible and meaningful way to assist students and junior practitioners in planning and implementing their health promotions.

Table of Contents
Towards better health
Health and human behaviour
Focus on the individual
Focus on groups
Focus on populations: social marketing
Focus on populations: The media
Focus on populations: community-based approaches
Focus on populations: environmental approaches
Factors influencing strategy selection
Putting it all together: planning and developing health promotion initiatives
Skills, tools and competencies for health promotion